Tell it to someone who cares
What’s the state of caring in the world today? Is it limited to “There’s a weird smell on my floor… could my neighbor be decomposing?”? Or are there people out there going the extra mile – or willing to go the extra mile, if they only knew how? How do you care? These are all questions that Ruby’s Bequest wants you to answer.
If you sat on the sidelines for World Without Oil and wished you’d gotten in on the game, now’s your chance to jump in on a similar serious game, designed to make a change in how people approach a subject – in this case, caregiving. And although the Baby Boomers get all the press as their population gets older, there are more people out there needing caring than just the elderly. Who are they? That’s something we want to find out.
Dreamed up by Ken Eklund, who was also responsible for World Without Oil. this is sure to be just as thoughtful and compelling. There are also a lot of interesting entities behind it: production by Institute for the Future and sponsorship by United Cerebral Palsy and AARP.
Plus some names you might have seen before working behind the curtain. 😉
Let’s cut the fake coyness, hmm? It’s really great to be working with Ken again, and getting the team back together is so comfortable (and as Gupfee mentioned, there are others who haven’t outed themselves yet). There’s some fresh blood in there too.
If you’re interested, there’s an interview I did with Ken Eklund up at the Culture Hacker site.
So go tell it to someone who cares!