Recent ARG press
May 16, 2005 - 8:51 am
ARGN: ARGN Adds Features, Staff (and one of them is me!)
BusinessWeek: A New Kind of Car Chase – Audi’s fictitious multimedia auto-theft drama has sucked the public into the “alternative reality branding” campaign for its new A3
Gamasutra: The Rise of ARGs
Boston Globe: Through a hole, and into hidden worlds of fun